Value | Category | Cases | |
---|---|---|---|
1 | Recommendation by family/friends/others in the community | 0 |
0%
|
2 | Recommendation by the newspaper, radio and by official institutions | 0 |
0%
|
3 | Low fees and charges | 0 |
0%
|
4 | Trust in the product | 0 |
0%
|
5 | Product association with a well-known brand | 0 |
0%
|
6 | Explanation of the contract to me | 0 |
0%
|
7 | Ability to get my money fast | 1 |
4.3%
|
8 | Safety of my money | 5 |
21.7%
|
9 | Explanation in a language that I understand | 5 |
21.7%
|
10 | Understanding of how the product works | 7 |
30.4%
|
11 | Closeness of the person or organisation who sells the product to where I live | 3 |
13%
|
12 | Having a bad credit history | 1 |
4.3%
|
13 | Other | 1 |
4.3%
|
Sysmiss | 1840 |